London

A London web development agency.

Plenty of London firms design websites and hand the building to somebody else. We are usually that somebody else — including for agencies who use us as their development team.

Engineering-led White label for agencies 15+ years
Locally

Who we build for in London.

Directly, our clients are usually businesses whose website is part of how the company operates rather than a brochure attached to it — the site takes orders, carries a members area, feeds a finance system, or is the product. The work is accordingly less about pages and more about behaviour: integrations, applications, custom checkout, migrations off platforms that have become a ceiling.

Indirectly, we are the development team for other agencies. A design, branding or marketing firm that wins work requiring a bespoke build can either turn it down or find a developer willing to work under their name. We do the second. The agency stays the client's only contact, everything ships under their brand, and we will join client calls as part of their team. We do not approach their clients, during the project or after it.

Both routes share the same thing afterwards: somebody has to look after it. A good share of our work is retained support on sites we did not originally build, including the specific case of a site whose developer has disappeared and whose owner has no idea what it is running on.

Able Web Services Ltd.UK web development
200+PROJECTS DELIVERED
140+CLIENTS SUPPORTED
15+YEARS ESTABLISHED
UKBASED & HOSTED

What we do

  • Bespoke websites and custom CMS development
  • Ecommerce, custom checkout and subscriptions
  • Web applications, portals and internal tools
  • API, CRM and business systems integration
  • Retained support, maintenance and managed hosting
  • White-label development for agencies

Working UK-wide and internationally — directly with businesses, and white label behind design and marketing agencies.

Discuss a project
What we do

What London clients ask us for most.

We do the same work wherever the client is — these are simply the parts that come up most often here.

Everything else

The rest of what we do.

The list above is what comes up most in London. It is not the whole offer — these are the other things we are asked for.

Also nearby

Other areas we work in.

Questions

What London clients ask.

Do you do design, or only development?
Both, but development is the centre of gravity. We design and build complete sites, and we also build to designs produced by somebody else — including as the unnamed development partner behind another agency. If what you need is primarily brand and visual work, a design-led studio is a better fit and we will tell you that.
We are an agency. What does using you as our development team involve?
You remain the client's only point of contact. We quote you, you quote them, and the work ships under your brand. We will sit in on client calls as part of your team where that is easier, and we do not contact your clients independently. The work belongs to you.
Can you take over a project someone else started?
Yes, and we do it regularly, though it begins with a review rather than a quote. We need to see what is actually there before committing to a price — inherited code is the one situation where a confident fixed quote up front should make you nervous. The review tells you what you have and what finishing it involves, and what finishing it would involve. A detailed written review is a short piece of paid work.
What do you build with?
Mostly PHP and Laravel, with WordPress and WooCommerce where a CMS is the right answer, and we also work in Drupal, Joomla and PrestaShop. The choice follows what the project needs and what you will be able to maintain.
Do you only work in London?
No — we work UK-wide and internationally, and always have. The London pages exist because that is where we are and where a good share of our clients are, not because we turn down work elsewhere.
Next step

Tell us what the site has to do.

Not just what it should look like. We will tell you what it would take, what it would cost, and when something cheaper would get you most of the way — before you have committed to anything.