Kingston is the one place around here where an independent business is judged against a national chain on the same street — and increasingly, on the same phone screen.
Kingston is one of the largest retail destinations in south London, which creates a commercial problem that smaller towns do not have. An independent here is not competing with the other independents — it is competing with national chains trading a few doors down, with their budgets, their delivery promises and their apps. A customer comparing you on a phone is making that comparison directly.
That changes what the website has to do. It cannot win on range or on next-day delivery, so it has to win on the things a chain is bad at: knowing what is actually in stock in that shop today, being easy to reach, click-and-collect that genuinely works, and conveying the specialist knowledge that is the reason to come to you instead. Most of that is a systems problem rather than a design one.
The rest of the local mix follows from the town being a hub. Riverside hospitality, where bookings and covers matter more than anything on the page. Professional and public-sector organisations around the borough offices. And businesses running more than one site or branch, where the awkward part is keeping stock, pricing and opening hours consistent across all of them without somebody updating three places by hand.
What we do
Working UK-wide and internationally — directly with businesses, and white label behind design and marketing agencies.
Discuss a projectWe do the same work wherever the client is — these are simply the parts that come up most often here.
Ecommerce for retailers, including click-and-collect and real stock levels.
Connecting the site to EPOS, stock and accounts across branches.
Booking and reservation systems for venues and hospitality.
A site that carries a brand built properly offline.
The list above is what comes up most in Kingston. It is not the whole offer — these are the other things we are asked for.
Bespoke builds where a template is the wrong tool.
Bespoke CRMs, intranets and member portals.
Moving platform without losing content or rankings.
A separate front end, where the stack calls for it.
CMS development, themes and editor blocks.
Retained development hours with a named developer.
UK managed hosting, backups and monitoring.
Mobile and cross-platform application work.
We take on work across south west London, UK-wide and internationally. Around Kingston that regularly includes Surbiton, New Malden, Norbiton, Hampton Wick, Teddington and Richmond.
Not just what it should look like. We will tell you what it would take, what it would cost, and when something cheaper would get you most of the way — before you have committed to anything.