Technical buyers do not browse. They arrive knowing the specification they need and want to confirm whether you have it — which makes findability the whole job.
A technical buyer looking for a component has parameters in mind: a range, a tolerance, a material, a standard it must meet. A website organised by product category makes them read through everything to find out whether anything qualifies. One organised by specification answers the question in a few clicks.
That difference is not cosmetic. It decides whether an engineer with a shortlist of three suppliers puts you on it, and it is why faceted search is usually the single most valuable thing we build for a manufacturer.
The other characteristic is that the site usually does not sell. B2B technical purchases go through quotes, distributors or account managers, so the site's job is to get a qualified enquiry to the right person with enough technical detail attached to be useful.
What we do
Working UK-wide — directly with businesses, and white label behind design and marketing agencies.
Discuss a projectFiltering by the parameters buyers actually use, not by marketing categories. This is usually where the value is.
Findable, current, and tied to the right product revision — because an out-of-date datasheet costs more than a missing one.
Letting a buyer compare several products side by side on the parameters that matter to them.
Where you sell through channel, directing buyers correctly rather than taking an enquiry you cannot fulfil.
Capturing the application and the specification alongside the contact details, so the first reply can be technical.
Groups with several brands, each keeping its own identity without maintaining several separate platforms.
Faceted search needs consistent, structured specifications. If that data lives in inconsistent PDFs, sorting it out is the real project.
Many technical products should not have a public checkout. Quote requests and account ordering usually fit the sales process better.
If you sell internationally, plan for it from the start. Retrofitting a second language into a spec catalogue is painful.
A lot of our work is delivered white label or under agreement, so these describe the problem and the approach rather than naming the client.
Ten brand websites across one instruments group. Several we built, the rest we inherited — and all ten are hosted, maintained and supported by the same team.
Portal · Ecommerce · MigrationAn industrial-scale ordering portal migrated off a legacy platform, with client authentication, advanced search and form-to-CRM integration.
Multisite · MultilingualA multisite platform serving several regional websites from one build, each with its own content and language.
The parameters they filter by, and where that data currently lives. That is what decides the build, and it is the part worth getting right first.