A law firm website has an unusual job: it must be findable across dozens of distinct practice areas while still reading as one firm, and it is judged on credibility before anything else.
Firms of any size have a structural problem: someone searching for employment advice and someone searching for conveyancing want completely different pages, and both have to exist, be findable, and feel like the same firm. Most firm websites handle this by burying practice areas three clicks down a menu, which is why they do not rank for any of them.
The second characteristic is that people matter more than in most sectors. Clients choose a solicitor at least partly on the individual, so profiles are not an afterthought page — they are frequently the most visited part of the site, and they have to connect properly to the work that person does.
The third is compliance. Regulated firms carry specific obligations about what the website must state, and the detail is the firm's to confirm with its own compliance team rather than ours to assert. What we can do is build the site so that information has a proper place and is straightforward to keep current.
What we do
Working UK-wide — directly with businesses, and white label behind design and marketing agencies.
Discuss a projectEach area with a real page that can rank on its own, organised so the structure survives adding new ones.
Profiles linked to the practice areas, offices and sectors they actually work in, so the site cross-references itself.
Routing the enquiry to the right team with enough context, rather than everything landing in one inbox.
Somewhere for legal updates that is genuinely easy to publish, because a firm blog nobody can update dies within a year.
Several locations without three versions of the same page competing with each other in search.
Taken seriously, which matters for any professional services firm and more so for one advising on obligations.
Your regulatory obligations are yours to confirm. We build the site so that information has a place and stays easy to update.
Practice area pages need writing by people who know the law. That is usually the bottleneck, not the build, and it is worth planning for.
Firms often have years of ranking on individual practice pages. Preserving URLs is not optional, and it is where careless rebuilds do damage.
A lot of our work is delivered white label or under agreement, so these describe the problem and the approach rather than naming the client.
A multisite platform serving several regional websites from one build, each with its own content and language.
Web application · IntegrationAn API-connected membership platform handling publications, events and a two-way CRM sync — thousands of profiles and hundreds of transactions a week.
Practice areas, offices and how enquiries currently reach the right person. That structure determines the site far more than the design does.