A surprising number of sites that feel tired do not need rebuilding. They need current content, a tidier front end and someone to fix the three things that have been annoying everyone for a year.
The feeling that a site is dated is usually accurate, but the cause is often not the design. It is copy describing what the business did four years ago, photography from the old premises, services that have changed, and a structure that grew by accretion. A redesign fixes none of that if the content comes across unchanged.
The other common cause is accumulated workaround — a dozen plugins added over time, each solving a problem, together making the site slow and fragile. That is a real reason to rebuild, and it is a different reason from how it looks.
So the useful first step is separating the three: content that is out of date, a design that has aged, and a foundation that is actively in the way. They have different costs, and only the third genuinely requires starting again.
What we do
Working UK-wide and internationally — directly with businesses, and white label behind design and marketing agencies.
Discuss a projectWhich pages bring traffic and enquiries. Redesigns routinely remove the page that was quietly doing all the work because nobody checked first.
Every address either stays or redirects permanently. This is the single most common way a redesign loses traffic, and it is entirely avoidable.
Usually more valuable than the visual work. A site people can navigate converts better than one that merely looks newer.
Content is the thing that delays redesigns. Starting it early is the single biggest influence on whether the project lands on time.
So the new site does not age the same way. If every change needs a developer, you will be here again in three years.
Crawl errors and rankings monitored for weeks after launch, because that is when problems surface.
New content on the existing site is a fraction of the cost and often achieves what you actually wanted.
A plain site that generates enquiries is doing its job. Redesigning because it is unfashionable is an expensive way to risk something that works.
If no one will own the content after launch, a redesign buys you two good years and the same problem again.
A lot of our work is delivered white label or under agreement, so these describe the problem and the approach rather than naming the client.
Five separate legacy CMS sites, five databases and five themes, consolidated into a single multilingual multisite CMS platform.
Multisite · MultilingualA multisite platform serving several regional websites from one build, each with its own content and language.
Ecommerce · Product configuratorA bespoke configuration module built on top of a standard ecommerce platform, so customers can order hand-made furniture built to their own measurements.
What a website actually costs in the UK, what drives the price up or down, and how to tell whether a quote is reasonable before you commit.
What to ask a web developer before you commit: ownership, what happens after launch, how changes are priced, and the answers that should worry you.
Website accessibility done properly: what WCAG AA actually requires, why retrofitting costs more, and an honest view of accessibility overlay tools.
Including when that is new content on the site you already have, which is cheaper for you and smaller work for us. We would rather be right.