Accessibility is far cheaper designed in than bolted on, and the parts that matter most are unglamorous: contrast, keyboard access, labels and headings that mean something.
Accessibility gets treated as a feature to add, which is why it is usually expensive. In practice most of it is decisions made early: enough contrast between text and background, a heading structure that describes the page, form fields with real labels, and everything reachable with a keyboard.
Made at the start those cost nothing. Retrofitted into a finished site they mean revisiting the design system, the templates and often the content — which is why an audit failed late is one of the more expensive things that can happen to a web project.
It also matters commercially beyond the obvious. Public sector buyers and larger organisations increasingly ask for a conformance statement during procurement, and not having one quietly removes you from consideration.
What we do
Working UK-wide and internationally — directly with businesses, and white label behind design and marketing agencies.
Discuss a projectEvery text and background pair checked against the AA threshold rather than eyeballed. We measure it, because it is the single commonest failure and the easiest to miss.
Everything reachable and operable without a mouse, with a visible focus indicator. Custom menus and modals are where this usually breaks.
Headings that describe the page rather than being chosen for size, and landmarks so screen reader users can skip to the content.
Properly associated labels and errors that say what is wrong in words, not just a red outline.
Alt text that conveys what the image is for in context, and decorative images marked as decorative rather than described pointlessly.
Animation reduced for visitors who have asked their system for that, which is one line of CSS and routinely skipped.
The bolt-on toolbars promising instant compliance are widely criticised by disabled users and have not prevented legal action elsewhere. We would rather fix the site.
Tools catch contrast and missing labels. They cannot tell you whether your alt text is useful or your focus order makes sense. Those need a person.
We build to AA as standard and will fix what an audit finds. Where you need a formal independent audit, that should come from somebody who did not build the site.
A lot of our work is delivered white label or under agreement, so these describe the problem and the approach rather than naming the client.
Course booking and online payment for the training arm of a charity that runs a regional ambulance service.
Web application · IntegrationAn API-connected membership platform handling publications, events and a two-way CRM sync — thousands of profiles and hundreds of transactions a week.
Multisite · MultilingualA multisite platform serving several regional websites from one build, each with its own content and language.
What a website actually costs in the UK, what drives the price up or down, and how to tell whether a quote is reasonable before you commit.
What to ask a web developer before you commit: ownership, what happens after launch, how changes are priced, and the answers that should worry you.
When a website redesign is worth it, when the foundation is fine and the content is the problem, and how to redesign without losing your search rankings.
What passes, what does not, and what fixing it would involve — separating the quick wins from the things that need design work.