Plenty of businesses need development continuously but not enough to justify a permanent hire — and a single in-house developer is a single point of failure anyway.
There is a gap between "we need a website built" and "we need a development department". A business in it has a platform that keeps needing work, a backlog that never empties, and no sensible way to resource it. Hiring one developer solves it until that person is on holiday, ill, or leaves — at which point all the knowledge leaves too.
This is different from a retainer, which is a block of hours for a defined relationship. This is being the development function: holding the roadmap, knowing why decisions were made, picking up whatever is next, and being there when somebody needs to ask a question.
What makes it work is continuity and documentation. The value is not the hours; it is that the team already knows your platform, so a request does not start with a fortnight of re-reading code.
What we do
Working UK-wide and internationally — directly with businesses, and white label behind design and marketing agencies.
Discuss a projectA named lead who knows your platform, with cover behind them. One developer who knows everything is a risk whether they are in-house or not.
Why things were built the way they were, what the constraints are, what was tried before. That knowledge is the expensive part to rebuild.
Your repository, your conventions, your project tool. We fit in rather than asking you to adopt our way of working.
Planning what is next rather than reacting to whatever shouted loudest. For a platform that keeps growing this is most of the value.
So the arrangement survives us. If you later hire in-house, they inherit something legible rather than a mystery.
More capacity for a push, less in a quiet quarter. The thing a permanent hire cannot do.
If software is what you sell, that capability belongs in-house. We would say so.
Some work genuinely needs sitting with the team every day. We are good at a lot of things; being in your office is not one of them.
Past a certain sustained level, hiring is cheaper. We would rather tell you that than bill it.
A lot of our work is delivered white label or under agreement, so these describe the problem and the approach rather than naming the client.
An API-connected membership platform handling publications, events and a two-way CRM sync — thousands of profiles and hundreds of transactions a week.
Hosting · SupportTen brand websites across one instruments group. Several we built, the rest we inherited — and all ten are hosted, maintained and supported by the same team.
Web application · SubscriptionA subscription research platform serving over 3,000 subscribers across 160+ countries, with daily content and recurring monthly payments.
Retained development hours with a named developer who already knows your site. From 10 hours a month, for businesses and agencies that need ongoing work.
The real differences between shared, managed and dedicated hosting for WordPress, and an honest view of when the cheapest option is the right one.
Website support and hosting from the UK for American businesses: maintenance done while you sleep, UK and EU hosting, and a team that answers in your morning.
What keeps needing doing, what nobody has time to own, and whether it is steady or comes in bursts. That tells us whether this is the right shape — and when hiring would serve you better.