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Connected systems

Connect your web platform to the rest of your business.

Reliable integrations that reduce duplicated work and move information safely between platforms.

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integrations / typical scopewhat we connect
CRM systemsTwo-way sync, field mapping, data ownership
Supported
Payment providersCheckout, recurring billing, reconciliation
Supported
ERP and fulfilmentOrders, stock, despatch and returns
Supported
IdentitySingle sign-on and automated account creation
Supported
Why it matters

Integrations that reduce manual work.

An integration is easy to build once and considerably harder to keep working. The difference is mostly in how it handles the days when something goes wrong.

Less manual work

Automate repetitive transfers and reduce avoidable rekeying.

Reliable data flow

Plan validation, retries, logging and ownership instead of connecting endpoints blindly.

Practical architecture

Choose the simplest integration pattern that can support the business requirement.

Webhook handling

Real-time event processing with proper validation, queuing and error recovery.

Custom API development

Build APIs that expose your platform data to other systems securely and reliably.

Monitoring & logging

Track every sync, catch failures early and maintain audit trails for compliance.

When you need this

When two systems should agree and do not.

Integration work rarely starts as a project. It starts as somebody noticing that the same information is being typed into two places, or that a figure in one system has not matched the other for a while.

By the time it is raised, the manual workaround is usually load-bearing — which is a good reason to replace it carefully rather than quickly.

Signs it is time

  • The same data is entered twice — Once into the website, once into the CRM, and the two have started to disagree.
  • Something failed quietly — A sync stopped a week ago, nothing alerted anyone, and the gap is still being reconciled.
  • A manual export sits in the middle — Someone downloads a file every Monday and uploads it somewhere else.
  • A supplier changed their API — Something broke with no warning, and nobody was sure what depended on it.
At a glance

Where the integration layer sits.

integrations / architecture diagram
An integration layer between the website and your systemsYour websiteorders · enquiriesIntegration layermapped & loggedretries on failureCRMcontacts & dealsERP / financeinvoicing · stockPaymentstaking money safelyFulfilmentdispatch & tracking
Rather than wiring each system directly to the website, an integration layer sits between them — so a change at one end does not quietly break the other. Scroll the diagram sideways to see all of it.
Typical deliverables

What the engagement can include.

  • CRM and ERP connections
  • Payment and accounting integrations
  • Microsoft and identity services
  • Custom API development
  • Webhooks and workflow automation
  • Monitoring and failure handling
integrations / how we build themapproach
Discovery firstEvery data flow and owner documented upfront
Standard
Error handlingRetry behaviour and fallbacks defined in scope
Standard
LoggingSo failures are diagnosable after launch
Standard
Operational responseAgreed plan for third-party outages
Standard
Questions

Planning the engagement.

What is included in API and systems integration?
Mapping what data moves where and who owns it, building the connection, and the parts people forget: validation, retries, logging, and alerting when something fails. We would rather spend time on failure handling than ship something that works only on a good day.
Can you integrate with our existing systems?
Usually. Mainstream CRM, ERP, accounting, payment and identity platforms are well-trodden ground. Older or in-house systems need a short look first to see what they expose — sometimes an API, sometimes a database, sometimes a scheduled file exchange.
What happens when an integration fails?
It should fail loudly and recover on its own where it can. That means queued retries with sensible backoff, a log of what was attempted, and an alert to a human when something needs attention. Silent failure is the thing we design hardest against.
Who owns the data if two systems disagree?
That gets decided before anything is built, field by field if necessary. Most integration problems we are called in to fix are not technical failures — they are two systems that were both allowed to be authoritative about the same thing.
Can you work with a supplier's API we do not control?
Yes, and that is the common case. The practical issues are rate limits, version changes and undocumented behaviour, so we build with those in mind and monitor for changes rather than assuming the contract will hold.
Ready to build?

Could API integration solve the problem?

Tell us which systems should be talking and what currently happens when they do not. The failure behaviour matters as much as the happy path.

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