If the way you find out your site is down is a customer emailing you, the monitoring has not done its job — regardless of how many things it was measuring.
Plenty of businesses have monitoring. It emails the owner at 2am, who sees it at 7, and forwards it to somebody who looks at 9. The monitoring worked perfectly and the site was down for seven hours. The measurement was never the problem.
The other common gap is what gets checked. Most monitoring requests the home page and calls it a day. A home page is frequently the most cached, most robust page on the site — it can be serving beautifully while the checkout, the contact form or an entire product section is returning errors.
So the two questions worth asking of any monitoring are: which pages does it actually request, and who does the alert reach.
What we do
Working UK-wide and internationally — directly with businesses, and white label behind design and marketing agencies.
Discuss a projectPages that matter, checked individually. This is how a broken product page gets noticed rather than hiding behind a front page that still loads.
The people who can act on it, rather than an inbox you read in the morning. You get told; you do not have to be the relay.
Expiry tracked ahead of time, because a lapsed certificate is an outage that announces itself weeks in advance to anybody looking.
Not just up or down. A site getting steadily slower is a problem you want to catch before it becomes a complaint.
Monitoring that the backup ran, not only that the site is up. The silent failure is the dangerous one.
Uptime, incidents and what was done, so the record exists rather than living in somebody's memory.
It shortens the time between something breaking and somebody knowing. That is valuable and it is not prevention.
Alerts arrive at any hour. Somebody acting on them is Monday to Friday, 8am to 6pm, and we would rather be clear about that in advance.
Our uptime figure is a 99% target excluding planned maintenance, not a contractual guarantee.
A lot of our work is delivered white label or under agreement, so these describe the problem and the approach rather than naming the client.
Ten brand websites across one instruments group. Several we built, the rest we inherited — and all ten are hosted, maintained and supported by the same team.
Ecommerce · BookingsCourse booking and online payment for the training arm of a charity that runs a regional ambulance service.
Preventive WordPress security: filtering before the CMS loads, site isolation, patching and scanning — and an honest account of what it cannot promise.
Managed website backups held off-site, with the job verified as having run and the restore actually tested. What most backup services never check.
Ongoing support and maintenance for WooCommerce shops: checkout kept working, updates tested before they go live, and someone who can read the code.
If the honest answer is you, that is the thing worth changing. Tell us what the site does and which pages actually matter.